Covr appoints Ryan Bivins as Head of Sales

Covr Financial Technologies has appointed Ryan Bivins as Head of Sales, tasking him with leading national sales strategy and expanding partnerships across the insurance and wealth management ecosystem.

Bivins brings more than a decade of sales leadership experience with a focus on long-term care and hybrid life solutions. In the role, he will support partner development and help advance Covr’s distribution platform, which aims to align carriers, firms, advisors, and agents within a unified digital experience.

“Ryan’s combination of deep sales management experience, long-term care specialization, and long-standing relationships with our partners makes him an exceptional addition to our leadership team. Ryan and I worked closely at Lincoln for many years. He has a demonstrated understanding of this industry at every level—and that insight will be critical as we continue to expand our platform and deliver more value to advisors, agents and institutions.” – Bob Klein, Chief Distribution Officer – Covr Financial Technologies.

Bivins previously held roles at Lincoln Financial Group, Pacific Life, and John Hancock, where he focused on building and scaling hybrid long-term care distribution and strengthening institutional and advisory relationships.

“I’m excited to join the leadership team at such a pivotal time in the company’s growth. Covr’s ability to merge mature distribution, top shelf compliance infrastructure, and AI-powered advanced planning tools into a seamless, end-to-end user experience truly sets it apart. I look forward to working with our partners and internal teams to help accelerate that impact nationwide.” – Ryan Bivins, Head of Sales – Covr Financial Technologies.