CoverWallet redirects to Aon Affinity

CoverWallet’s standalone presence appears to be fading. Its website now redirects to Aon Affinity, where small business insurance is offered through a request form rather than a fully digital, self-serve experience. The company’s Twitter account has been removed, while its LinkedIn page remains active.

Aon acquired CoverWallet in 2019 for about $250 million, positioning the digital broker as the technology platform for its affinity business. Founded to serve small businesses, typically with under $5 million in revenue, CoverWallet had raised more than $60 million from investors including Zurich and Starr before the acquisition.

At the time, Aon said the deal would combine its data, analytics, and global distribution with CoverWallet’s digital experience to expand online small business insurance capabilities.

Recent employee feedback suggests internal uncertainty. A February 2026 Glassdoor review from a current software engineer describes frequent layoffs, shifting priorities, and a lack of product direction, with technology efforts outpacing customer growth.