Coverance raises $10.5 million led by CUNA Mutual Group

“We are very excited to work with CUNA Mutual Group and explore opportunities to offer Medicare insurance options to credit union members. We use senior-focused marketing, data analytics and automation to improve how seniors purchase Medicare insurance.” – Chris Mullins, CEO and founder of Coverance.

Coverance is building a trusted brand with its celebrity spokesperson Kelsey Grammer, from television shows Cheers and Fraser. The current COVID-19 pandemic highlights the critical importance of proper Medicare insurance for seniors and has accelerated the trend toward centralized call centers versus how much of the industry has been traditionally served through in-person insurance agents.

TruStage Ventures , the venture capital arm of CUNA Mutual Group, led the financing and recognizes the importance of Medicare insurance to consumers.

“We invested in Coverance because of their commitment to helping seniors obtain the right Medicare Insurance policy to meet their individual needs .” – Brian Kaas, President of CMFG Ventures. CUNA Mutual Group has $25 billion in assets and offers consumer and commercial insurance, retirement and investment solutions, and business solutions including data and analytics, lending capabilities and marketing services.

The US Medicare Insurance market is estimated at over $24 billion and growing rapidly. Over 50 million people qualify for Medicare Insurance, and over 10,000 seniors turn 65 every day. By the year 2035, the US population of seniors over 65 will surpass teens under 18 for the first time in history.