CountPlus to acquire Affinia Financial Advisers from life insurer TAL

Australian life insurer, TAL, has entered an agreement to sell its financial advice licensee, Affinia Financial Advisers, to CountPlus.

“We are pleased to have found in CountPlus a business which shares Affinia’s commitment to financial advisers and passion for delivering high quality financial advice to its clients. Financial advisers have a vital role in the community through helping Australians make financial decisions and plan with confidence for the future. We remain committed to supporting and building lasting relationships with advisers and will continue to advocate for the value financial advisers deliver to their clients and community. We wish Affinia together with CountPlus a successful future and we look forward to an ongoing partnership with CountPlus and their advisers.” – TAL Group CEO and Managing Director, Brett Clark.

“This strategic acquisition clearly cements CountPlus as the leading advisory firm and positions CountPlus as a major player in the future of wealth management in Australia. The acquisition is terrific news for CountPlus investors and continues to evidence the disciplined execution of our growth strategy. It brings the scale that we have been pursuing in Wealth, and builds on our already stable base. Affinia advisers have a reputation for delivering quality financial advice which makes them a natural fit for our community. They have particular strength in delivering risk advice to clients, an area of growth opportunity for CountPlus.” – Hugh Humphrey, Chief Executive Officer at CountPlus.