Counter partners with MassMutual

According to its website, Counter has partnered with MassMutual.

The pre-seed startup from Austin was founded in 2023 to offer fast financial relief during disability or FMLA leave, complementing traditional disability insurance with predictive payouts, a dedicated FMLA savings account, and exclusive discounts at top retailers. Members can access 25-100% of expected payouts within 1-3 days, with no credit checks and flexible repayment options.

Counter’s model is a subscription-based service with tiered pricing that provides members with expedited claims, access to a discount marketplace, and additional support options:

  • Basic ($15.99/month): Expedited claims and access to the discount marketplace.
  • Standard ($25.99/month): Includes everything in Basic plus priority customer support.
  • Premium ($50.99/month): Adds exclusive offers to the benefits of the Standard plan.
  • Enterprise: Customized pricing for larger clients with all features included.

Members can submit claims through the Counter platform for access to funds, receive support based on their chosen tier, and access discounts at various retailers. The plans are flexible, allowing users to change or cancel at any time.