Contra Costa Transportation Authority Partners With Miles
Contra Costa Transportation Authority (CCTA), 511 Contra Costa and Miles have teamed up to make commuting more rewarding for all who travel within Contra Costa County.
Miles is a smartphone app that automatically logs a user’s miles traveled on all modes of transportation including biking, walking, transit, and rideshare. The miles can be redeemed for rewards from national retailers like Vudu, HelloFresh, Cole Haan, NatureBox, Silvercar, Atom Tickets, Getaround, and local event venues like Cal Bears, Saint Mary’s College Athletics and the Viansa Sonoma Winery.
CCTA and 511 Contra Costa have been working together for years to offer incentives for cleaner, greener trips. The ability to provide real-time, earned rewards is now easier with the Miles app. In addition to the rewards that are available to all users, the app’s gamification abilities allow 511 Contra Costa to offer meaningful incentives to encourage travelers to try environmentally friendly modes of transportation. The information will provide important guidance to CCTA’s engineers and planners as they design the transportation infrastructure of the future.
“CCTA is always looking for exciting new ways to encourage greener travel choices. We recognized early on, the potential of Miles as a tool that could help us make those choices more rewarding. Our agency forged a partnership with Miles and worked closely with the team as the app was developed to help make it easy and fun for Contra Costa’s residents to earn rewards for everyday travel. In addition to providing great rewards to the public, Miles encourages travel choices that help reduce traffic congestion such as taking public transit, carpooling, biking and walking – earning more miles than driving alone.” – CCTA Executive Director Randell Iwasaki.
“Miles initially approached CCTA because of the agency’s reputation for innovation. CCTA has provided valuable insight and advice throughout the pilot phase, and now we’re thrilled to launch with them as our first public sector partner.” – CEO and Cofounder of Miles, Jigar Shah.
Bottom Line: Sidewalk comes to mind.
