Combined Insurance unveils Chubb Benefits brand

Combined Insurance Company of America, a Chubb company, has launched Chubb Benefits, a new brand aimed at aligning its North American supplemental and workplace benefits businesses more closely with the global Chubb identity.

The Chubb Benefits brand brings together three businesses serving employers, employees, and individuals across the U.S. and Canada. As part of the move, Chubb Workplace Benefits will be rebranded as Workplace Solutions, while the longstanding Combined brand for agency markets will operate under the Chubb Benefits umbrella. The update includes new logos, refreshed brand colors, and new digital properties.

According to the company, the rebrand is intended to provide greater clarity and consistency across its benefits offerings while reflecting its focus on financial protection for individuals and cost-conscious benefits solutions for employers.

Combined Insurance , now positioned as a Chubb Benefits company, will continue offering voluntary products such as accident, cancer, critical illness, disability, life, and hospital indemnity insurance, distributed through independent agents in the U.S. and Canada. Workplace Solutions will focus on employer benefits designed to help manage costs while supporting employee health and coverage needs.