CNA Targets Online Business Insurance Shoppers With New Feature

Chicago-based commercial insurer CNA announced the launch of its new Get a Quote feature to allow small business owners to obtain a quote indication for small business and/or workers’ compensation insurance online . Look.

“More and more small business owners are shopping for insurance online and demanding online purchasing experiences that mirror what they have access to in their daily lives. Buying preferences of small-business owners mandate that organizations, like CNA, offer online access to both information and services to small business owners” – Senior Vice President, Small Business, Wes Sprinkle. Bottom Line: it remains to be seen how CNA’s independent agents will feel about this initiative. Oh, and good luck getting to CNA’s ‘small business insurance quote screens’ from its homepage.

Speaking of CNA, thinking of its appointed agent WorkCompOne, as it launched a new website since we last announced its D2C WC offering:

Before.

After.

“A technology upgrade was essential to the next phase of WorkCompOne’s growth. Every aspect of the new website – from a fully responsive web design, to ramping up content production – was chosen to serve the needs of today’s small business owners, who are increasingly digital, mobile and self-driven in their purchasing process. The platform also gives us the agility to scale with our growing network of partners, and test and iterate our marketing program” – WorkCompOne partner and cofounder, Todd Smith.