Cleo Is Counting Users & Counting Millions

London-based  Cleo , which recently entered the US, has announced a $10m Series A round led by Balderton Capital, bringing its total funding to date to >$13m.

 

Established in 2016 and led by CEO Barnaby Hussey-Yeo, the startup allows users to text a digital assistant to track their spending. “With Cleo, you know your money. She’s the AI friend who gives you back control. Smart, fast, and simple. Sign up to the U.S. and Canada alpha for free today.”

 

As of August, the company enjoys over half a million users at a rate of 20k customers joining the company each week.

 

 

Bottom Line: bidding to become the “default interface” for millennials interacting with and managing their money.