Clearsurance publishes consumer data following State Farm-Lemonade debate

A recent social media dust-up between renters and homeowners insurance technology upstart Lemonade Insurance, and old-line insurance industry stalwart State Farm motivated Clearsurance to look at what their respective customers are saying about their experiences with the companies.

Below is a table that includes renters insurance ratings of Lemonade and State Farm for six different categories. It’s important to note that given Lemonade was founded in 2015, and has a vastly smaller market share than State Farm, the startup insurer has far fewer renters insurance reviews (57) on Clearsurance than State Farm (1,349). Given that, the data should be taken with a grain of salt as Clearsurance user testing has revealed that the more reviews on a company, the more weight a consumer assigns to that company’s rating

*Lemonade’s customer service rating is based on only 9 reviews

Time will ultimately tell whether Lemonade can maintain these high customer ratings as it scales and receives more reviews from its policyholders. Still, we can at the very least get a sense for how consumers feel about Lemonade’s technology-based insurance. And the early returns portend a customer base that is highly satisfied with the experience.

Despite not having agents like State Farm, which has more than 18,000, Lemonade has a 4.75 customer service rating out of 5. The part of the story that’s harder to tell with the data is how consumers’ experience has been at the time of a claim.

For a full breakdown of the data and analysis, read Clearsurance’s blog here.