Cigna Has a Pregnancy App
Health insurer Cigna has a launched a new Cigna Healthy Pregnancy app to help drive more engagement to The Cigna Healthy Pregnancies, Healthy Babies program. The app – developed by Wildflower Health – is “unlike the content-only pregnancy apps currently available in the marketplace” as it delivers convenient and personalized guidance to expectant moms and dads.
Features include: (1) health assessment survey transmits answers seamlessly to Cigna maternity coaches who outreach to women and offer enrollment in the pregnancy coaching program. (2) Direct connection to Cigna Healthy Pregnancies, Healthy Babies program resources. (3) Employer-specific Healthy Pregnancies, Healthy Babies program incentives, where available, and customer support phone numbers. (4) Personalized content with daily and weekly milestones based on expected due date to track baby’s development and common pregnancy symptoms. (5) Information and resources to encourage a conversation between individuals and health care providers about predictors of preterm birth.
In 2016, 53% of eligible Cigna participants enrolled during their first trimester, with only 10% of these women experiencing preterm deliveries. In addition, there was a 79% full-term pregnancy rate among women identified to be at-risk for preterm delivery.