Chubb partners with Betterfly

Chubb is collaborating with Betterfly, the SoftBank-backed Chilean startup that offers companies a benefits platform to reward employees’ healthy habits.

As part of the partnership, the insurer will make Betterfly’s membership and benefits platform available to retail clients, and Betterfly will offer Chubb products. The companies will focus on offerings in Mexico, Colombia, Ecuador, Chile and Argentina with the goal of reaching 100 million people by 2025.

Life insurance will be the first product offered, followed by home and health insurance at a later date .

“We are thrilled to start working together with Chubb to bring our Betterfly Effect to every corner of Latin America. This alliance combines Chubb’s global expertise in risk management, data analytics, and superior claims service with our AI-based customer behavioral science to complement our prevention, protection, and purpose solutions. This is a huge step towards scaling our platform throughout the region and to our vision of protecting the future of 100 million people by 2025.” – Founder and CEO of Betterfly Eduardo della Maggiora.

“We are excited by this new digital alliance. Betterfly’s wellbeing platform will convert good habits into tangible benefits, combining social purpose with financial protection. I am pleased to join efforts with Betterfly for a healthier Latin America and to provide greater access to insurance protection for people, families, and businesses.” – Marcos Gunn, SVP, Chubb Group and regional president, Latin America.