ChromeData to include Toyota build data in VIN description services product
Provider of vehicle data, merchandising solutions and incentives ChromeData announced an agreement with Toyota Motor Corporation North America to utilize Toyota, Lexus and Scion build data for ChromeData’s VIN Description Services. ChromeData is part of the Autodata Solutions division of J.D. Power.
Toyota will provide its build data to ChromeData to be utilized along with Chrome Vehicle Catalog data for the purposes of accurately describing Toyota vehicle content. Build data information provided by Toyota will enable Chrome VIN Description Services to be more accurate for Toyota, Lexus and Scion vehicles.
“The benefit to dealers, dealer service providers and lenders is significant. Toyota’s initiative to utilize its build data to help dealers and lenders will bring greater clarity in understanding exactly what options are on each specific vehicle. Accurate information is key to precise valuations, inventory listings and the merchandising of notable features that a basic VIN decode doesn’t provide.” – Craig Jennings, president of the Autodata Solutions division at J.D. Power.
Build data offers information concerning as-built manufacturer’s suggested retail price, interior and exterior colors, options, packages, technology, and equipment that is not always possible to derive from a standard decoding of a Vehicle Identification Number (VIN). Accurate VIN descriptions are critical to dealers, marketers, remarketing companies, finance & insurance companies, valuation services and, of course, the retail shopper.
ChromeData, which decodes more than four billion VINs a year, is best known for collecting, standardizing, enhancing and syndicating automotive data. It provides access to more than 30 years of high-quality VIN vehicle data, new car, light truck and motorcycle information.