CFC introduces embedded insurance product Seller Protect

CFC has introduced Seller Protect, “the first ever” transaction liability insurance product to be embedded into online M&A platforms in the US.

Initially available on Flippa , an online M&A marketplace, Seller Protect is tailored for small businesses engaged in these platforms, who may not be aware of the insurance protection available for mitigating risks in mergers or acquisitions. This product covers sellers for legal liabilities due to innocent misrepresentations made to buyers, offering coverage up to 100% of the seller’s indemnity plus defense costs and access to legal counsel and support.

Seller Protect allows customers to easily opt-in for coverage at a convenient point in the M&A process, simplifying the acquisition of relevant and affordable protection for small businesses. This launch marks CFC’s first offering in a planned suite of insurance products. These products are being developed by its innovation team, in collaboration with transaction liability underwriters, and are supported by the Lloyd’s ICX innovation risk code facility.