Celerity Risk launches personal brand coverage

Celerity Risk , part of Ryan Specialty Underwriting Managers, has introduced an endorsement covering financial losses tied to personal brands and social media accounts.

The First Party Brand Reputation & Social Media Interruption Enhancement expands Celerity Risk’s media liability offering for creators, athletes, entertainers and other public figures. It covers defined events involving the unauthorized use of an insured’s name, image or likeness, including impersonator accounts, deepfakes and certain AI-generated content.

The endorsement also covers sudden reputational harm and the involuntary loss of access to a social media account following events such as account hijacking or identity misappropriation. Covered losses may include crisis communications, reputation management, online media monitoring and social media-related lost income.

The coverage is available through Celerity Risk’s media liability platform, subject to underwriting guidelines, limits and individual risk assessment.