Canada Life signs distribution agreement with Primerica Canada

Canada Life and Primerica have signed a new distribution agreement, enabling Primerica Canada’s advisors to offer a selection of Canada Life’s segregated funds.

This partnership aims to provide expanded access to seg funds for the mass market, delivering investment growth potential along with insurance benefits like guarantees and creditor protection.

The phased rollout begins in early 2025, with no impact on Canada Life’s existing distribution or advisors.

“Our company, driven by our dedicated field force, continues to be committed to opening up opportunities for Canadian families to invest in their future. This new offering, coupled with our strong and growing advisor base, will improve access to this important option for investors.” – John A. Adams, CEO, Primerica Canada.