Cake & Arrow to Host Webinar on What Gen Z Really Wants from Insurance
On Thursday, June 26 at 12pm ET, Cake & Arrow will host a live webinar exploring what Gen Z’s evolving financial priorities mean for the insurance industry—and how insurers can adapt to stay relevant.
The conversation will draw from Cake & Arrow’s recent research, which combines survey data with in-depth interviews to better understand how Gen Z is navigating risk, planning for the future, and defining stability on their own terms. Attendees will hear directly from Gen Zers in their own words, bringing the research to life with real stories and lived experiences.
During the session, attendees will learn:
- Why traditional paths to financial security feel out of reach for many Gen Zers
- How insurance can show up as a tool for resilience, not just protection
- Ways to design more culturally relevant and trust-building experiences
- How mixed-methods research can uncover deeper generational mindsets
This session is ideal for anyone working to build better insurance experiences for the next generation of customers—including CX leaders, marketers, product strategists, and innovation teams.
Register to join live or get the recording: https://go.cakeandarrow.com/webinar-gen-z-insurance