Business Insurance: From Amazon to ZenBusiness

Commercial insurance hasn’t followed the path of personal lines insurance; often characterized by a convenient shopping experience and a race to the bottom. After all, commercial insurance will not be commoditized, but channelized; a phrase we coined in our latest insurance report titled “Small Business Insurance: Curation X Channelization.”

But is channelization better than commoditization? After all, one channel is “a channel”, two channels are two channels, and hundreds of channels are chaos.

The first part of this research report sizes the opportunity that is small business insurance and defines the landscape; setting the stage for the second part of this research, which contains exclusive insights on the recent partnership announced between Marsh, Next, and Amazon. We later delve into alternative distribution partnerships and wrap up with the million-dollar question – is channelization better than commoditization?

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