Budweiser to explore lifestyle-based insurance plans

Budweiser will soon be making its foray into the Canadian insurance industry via Budweiser Insurance where it will offer “unique coverage opportunities that have been designed around meaningful insights about customer experiences.”

For many—millennials in particular—the world of insurance has become more relevant as a result of COVID-19, with a 30 per cent increase in online life insurance searches in 2020 compared to the previous year. With so many insurance policies to choose from, Budweiser Insurance aims to be a go-to choice for Canadians to add on to any existing coverage plan, with a focus on ensuring summer 2021 is lived to its fullest.

Mike D’Agostini, Budweiser Senior Marketing Director, Labatt Breweries of Canada, understands there will be doubters about this new venture, but explains why it makes sense for the brand.

“Unconventional as insurance may seem, Budweiser is known for putting our customers first. The pandemic opened our eyes to this untapped opportunity, which is aimed at providing better security for Canadians and enabling them to live the life they want.”

D’Agostini continues, “Jumping into the insurance space allows us to not only create an innovative part of our business, but also shape a customer-centric approach to insurance that is totally ownable for the Budweiser brand. Budweiser Insurance will tap into a specific-type of coverage not currently available to Canadians and will help them enjoy a worry-free summer, because Bud’s got your back.”

Bottom Line: Philip Morris International comes to mind.