bsurance and Amodo take car insurance into the fast lane with industry’s first AI-driven usage products

bsurance, a leading B2B2C embedded insurance platform, and Amodo, a connected insurance platform, have come together to provide the automotive industry’s first digital, usage-based solutions – designed to make buying car insurance faster and easier for consumers.

The partnership sees bsurance and Amodo combine expertise to provide consumers with access to car insurance on a pay-as-required basis. Together, they will help businesses to create tailored insurance products, based on customer insights drawn from AI and advanced data analytics,  directly at Point of Sale. These solutions include ‘Pay as You Drive’ – where a premium is calculated based on an individual’s driving behavior and ‘Pay How You Drive’ – where a premium is based on car usage. 

The approach is set to revolutionize buying car insurance by providing the right type of solution when needed, without the associated lengthy application process. 

The benefit for insurance providers is also significant. By providing product innovation based on advanced, real-time intelligence, providers can adapt their pricing and premiums in line with the market to ensure they remain as competitive as possible. It is also shown to help reduce customer acquisition costs by at least 25 percent by speeding up time to market. 

The partnership also has the potential to improve existing market intelligence for the automotive industry as it continues to meet the challenge of next-generation vehicles. With additional data and new analytic capabilities, automakers can benefit from an enhanced understanding of their customer and refine their approach, including touchpoints and tailored insurance offers, accordingly.  

Lorenz Graeff, CEO of bsurance, said: “In a world accustomed to personalized, on-demand services, it’s becoming more important that the traditional insurance model makes way for a much slicker customer experience. Together with Amodo, the remit is to accelerate the implementation of data-driven car insurance products so consumers can buy the right product, exactly at the point of need. 

“The commercial benefits of this approach are huge. The draw of a more customer-centric experience within a captive window ensures higher conversion rates and growth for businesses, while insurance providers are afforded a more cost-efficient process.

“Importantly, this comes at a time of huge change for the automotive industry, as manufacturers seek to achieve sustainable mobility while remaining competitive. It is our hope that the rich data afforded through our partnership may provide an additional source of market intelligence for automakers during this historic transitional period.”  

Marijan Mumdžiev, CEO  at Amodo adds: “Over the last eight years, Amodo has had an important role in enabling insurance companies and car manufacturers to learn more about driving behavior and the habits of their customers to build a more individual, more affordable product or service. Together with bsurance, we aim to lift the ladder even higher and drive a new age of digital, usage-based car insurance products.” 

About bsurance  

bsurance makes insurance easy by giving consumers access to relevant, simple digital insurance products right at the Point of Sale. TheAustrian insurtech company was founded in 2017 by co-founders Lorenz Gräff, Franz-Xaver Burner, Manfred Schmiedl, and Andreas Struggl in a bid to help businesses create a customer-centric insurance proposition and promote growth. bsurance employs 31 people and has established operations in Austria and Germany. The company’s strategic partners are Allianz, AXA and UNIQA, and key clients include Cashpresso, Zizoo and Playbrush. In 2019 bsurance raised €4m venture capital investment as part of plans to expand into other Western European and CEE countries. For more information, please visit   

About Amodo  

Amodo is an insurtech company on a mission to disrupt the insurance industry. By turning users’ smartphones into powerful telematics sensors, Amodo Connected Insurance Platform enables insurers to deliver tailor-made products by gathering and contextualizing behavioral data. Over the past eight years, Amodo launched more than 40 different Connected Insurance Products worldwide, with some of the leading companies such as AIG, Porsche Insurance, BNP Paribas Cardif Insurance, UNIQA, and many others. Amodo was named by Financial Times as one of the top 5 Insurtech companies globally, is a winner of a prestigious Digital Insurance Agenda Diamond Award in 2020, and has been named by Frost and Sullivan as the Best Practice Leader in the Usage-Based Insurance market in 2021. For more information, please visit

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