BRP to become The Baldwin Group
BRP Group will transition to a new firm-wide brand to best reflect the firm’s transformation, growth and integrated approach to delivering innovative client solutions.
The firm’s brand name will be The Baldwin Group. In the coming months, the firm’s retail brokerage operations – with nearly 40 regional brands – will also transition to The Baldwin Group as the singular go-to-market brand delivering a broad range of business insurance, employee benefits, private client, and personal insurance advisory solutions. The firm’s retail brokerage operations includes the Insurance Advisory Solutions and Mainstreet Insurance Solutions operating segments.
The first phase of the firm’s rebranding efforts also includes the launch of the new website www.baldwin.com, Protecting the Possible brand positioning, and other relevant content and marketing assets.
The firm will manage the brand transition in phases. Following the announcement of the move to The Baldwin Group, partner brands within the IAS and MIS operating segments will begin to transition later this summer. Brands within the firm’s Underwriting, Capacity, and Technology Solutions segment as well as Westwood Insurance Agency, will continue to maintain independent go-to-market brands. Additionally, effective May 2, 2024, BRP Group, Inc. will be renamed as The Baldwin Insurance Group, Inc., and Baldwin Risk Partners, LLC will be renamed as The Baldwin Insurance Group Holdings, LLC. The firm expects to complete its brand integration work in early 2025.
Since the firm’s founding in 2011, The Baldwin Group has grown revenue from approximately $5 million in 2011, to approximately $140 million in 2019, the year of the firm’s initial public offering, to more than $1.2 billion at year-end 2023. The firm has evolved from a local business to a regional one and now a nationwide platform serving more than two million clients in all 50 states and globally. With nearly 4,000 colleagues, the firm is consistently ranked a “Great Place to Work” by the likes of Fortune, Business Insurance and USA Today/Top Workplaces USA.
“I am very excited to announce that BRP is now The Baldwin Group. For us, The Baldwin Group is more than just a new name. It is truly indicative of who we are as a firm – a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance. Our clients are constantly pursuing what’s possible for themselves, their families or their businesses; from renting their first apartment to taking a company public or expanding its operations internationally. ‘Protecting the Possible’ conveys the role our firm plays in safeguarding the ambitions and achievements of every stage of our clients’ personal and professional lives. Our unified brand will enable us to efficiently and seamlessly deliver the broad range of specialized expertise we have built across the firm to meet our client’s personal and business insurance needs.” – Trevor Baldwin, Chief Executive Officer of The Baldwin Group.
