Bright Health Plans Expansion to 13 New Markets
Bright Health announced it will begin offering its Health Plan Care Partner Model in 13 new markets across seven states in 2020 plus expanded product offerings in every existing market. This market expansion brings Bright Health Plan’s footprint to a total of 22 markets in 12 states.
“In just four years, we’ve grown from serving consumers in our pilot market of Colorado to serving tens of thousands of members across six states. This substantial growth shows that consumers are hungry for a new healthcare model that is simple, personal and more affordable. We’ve been able to meet this demand because our Health Plan Care Partner Model allows us to scale quickly and effectively, and our significant expansion in 2020 is further validation of that.” – Bright Health CEO Bob Sheehy.
The Health Plan Care Partner Model features proprietary care networks available to Bright Health Plan members in each of its markets. Bright Health Plan develops these personalized Care Partner networks based on several criteria including comprehensive care across specialties, geographic reach, quality of care and operational efficiency. By working hand-in-hand with physicians in local communities, Bright Health Plan is able to proactively engage with members, including those with high-risk or chronic conditions, to improve health outcomes through in-network care. For members, this translates into a more personalized and affordable patient experience, including:
- Fully coordinated care
- Lower out-of-pocket costs
- Fewer readmissions and emergency room visits
- A reduction in duplicate testing
- Referral-free specialist visits
Investors also continue to see promise in Bright Health’s trajectory. During last year’s open enrollment period, Bright Health closed a $200M Series C financing round, bringing total funding raised to $440M.
Said Sheehy, “With decades of experience under our belts, we knew it would take a radical change to fix healthcare, and we’ve found that many consumers, investors and health systems agree. Bright Health is leading the charge in the formation of truly collaborative relationships with our Care Partner networks to track savings, share data and rein in costs, all while personalizing the patient experience. We’ve had phenomenal success in our first four years and our 2020 expansion proves that we are able to deliver a much-needed product to an underserved population.”
Bright Health Plan’s Product Availability by Market
