Branch, Root, and Toyota deepen partnership

Toyota Insurance is routing auto insurance leads to Branch in five states—Arkansas, Iowa, Kentucky, Montana, and New Mexico—raising questions about its role as an aggregator. While its site lists multiple carrier partners, the customer experience often defaults to either Branch, Root, or Toyota’s own agents – available in only 14 states.

Root returned a quote more easily and is no longer prioritizing its mobile app.

Meanwhile, Branch Insurance Exchange filed for a 3.2% rate increase in Oregon in April. The filing introduces mileage-based pricing using CARFAX  data.