Blurring the lines between fintech and insurtech

Earlier this week London-based OINKY raised $1 million in seed. The startup is basically an automatic savings plan, which offers a mobile app that connects to one’s bank account, calculates how much he-slash-she can save and automatically transfers that amount to a savings account. This has absolutely nothing to do with insurance, but…Today, Nordea Liv, the pension and insurance arm of financial services group Nordea, introduced a mobile savings app called Spiff that offers a “new approach to saving that is easy, fun and social”. Again, 100% fintech but then again, even Facebook didn’t start out as a media company.