BlueVine appoints former PayPal head of marketing as CMO

Nationwide -backed Bluevine , a Redwood City-based provider of invoice factoring and business line of credit, has named marketing veteran Patrick Adams as its Chief Marketing Officer. In this role, Adams will oversee all marketing functions and will report to Eyal Lifshitz, CEO and co-founder. The news follows a $75 million debt round picked up earlier this month and a $102 million Series F round announced last year.

“As COVID-19 continues to put a significant strain on small businesses, it is more important than ever that BlueVine reach the Main Street business owners who need BlueVine the most. With a proven track record and decades of experience leading marketing efforts for iconic brands as well as early and late-stage start-ups, Patrick will help us more effectively reach small businesses underserved by traditional banks and further our mission to transform small business banking.” – Eyal Lifshitz, CEO and co-founder, BlueVine.

Adams brings over 30 years of marketing experience and deep knowledge of both the fintech and financial services industries to this new role. Most recently, Patrick served as Head of Marketing for PayPal, North America. Prior to that, he was Senior Vice President, Head of Marketing at Victoria’s Secret.

Adams holds a Bachelor of Arts in Communication and a Master of Business Administration. He lives in New York with his wife and four children. Patrick is actively involved in his family’s charitable foundation. In his spare time, he also acts as an advisor to TechStars NYC, ActionIQ, FIS, and Covenant House International.