Birdie raises $11.5 million

Birdie, a digital care companion for the elderly living at home, has raised $11.5 million led by Index Ventures, with participation from AXA-backed Kamet Ventures.

Founded in 2017, the UK-based startups offers a suite of digital tools intended to reduce admin costs and makes it easier to manage the care being provided to individuals. With Birdie, the care community can plan and assess care as well as support its delivery. Caregivers decrease time spent on non-critical work like admin, freeing them up to spend more time face-to-face with their care recipients. It also saves them money and allows carers to more easily communicate and share information with an older person’s other care providers, health practitioners, and their families.

Since launching, Birdie has partnered with almost 500 providers across the UK, and now supports more than 20,000 older people every week. ‍

“Right now, the $1tn elderly care market is woefully underserved, even though it’s growing 8% per year. The care system is at breaking point and many older people aren’t getting the care they deserve. We believe the future of care for older people should be helping them to live at home for as long as possible through the delivery of personalized and preventative care. Birdie is already the partner of choice for caregivers up and down the UK, and this funding will help us rapidly increase the number we partner with and what we can offer them – meaning more people benefiting from more affordable, quality care. We’re proud of our mission and the values we embody to pursue it.” – Birdie’s CEO and Cofounder Max Parmentier.