BIMA: Simple Product. Strong Presence.
“What happens if I don’t die” – Mathilda Strom, deputy CEO of microinsurance provider BIMA, on being asked odd questions. Better yet, odd questions which she says you can’t address via technology. According to Strom, the reason behind’s BIMA success is its physical distribution network. Recall: BIMA is a health-life microinsurance provider with some 24 million customers across Africa, Asia, and Latin America. Bottom Line: don’t assume digital will take care of everything.