Bestow announces the launch of the Protect API

Bestow is announcing the launch of its API, enabling companies to offer life insurance coverage within their apps or sites, with complete control of the customer experience.

The Protect API is customizable to individual partner needs with several integration options, from providing coverage estimates to fully hosting an end-to-end term life insurance buying experience. Partners can collect all the information required to underwrite, provide an instant decision on eligibility and, if approved, issue a life insurance policy without a customer leaving their app or website.

The first partner to use the API is Tomorrow Ideas, the company offering a free service for people to create wills and trusts among other things. Beginning today, Tomorrow, which also has a partnership in place with Ladder, will offer users the chance to purchase life insurance without leaving the Tomorrow app.

“With the Protect API, partners can leverage Bestow’s industry-leading platform to bring financial protection directly to their customers. Many families know they need life insurance but haven’t gotten around to it yet due to competing priorities and busy schedules. With Protect API, partners can offer a coverage solution to their customers that’s easy, fast, and affordable – which is seamlessly integrated into a platform they already know and trust.” – Jonathan Abelmann, Co-Founder and President of Bestow.

“Too many families live without the protection of life insurance, which is why we’re thrilled to partner with Bestow to bring their convenient buying experience to our customers. Tomorrow helps more than 500,000 individuals who are new to estate planning and insurance feel comfortable and informed through its refined user experience. By utilizing the Protect API, Tomorrow users remain in the app for the entire purchase experience, from quoting to applying to purchase, which is accomplished in minutes.” – Dave Hanley, CEO of Tomorrow.

Bottom Line: A fast process + a slow-moving customer = slow process.