BenefitMall rebrands as CRC Benefits

CRC Group has rebranded its employee benefits division, BenefitMall, as CRC Benefits, marking a strategic move to unify its brand and strengthen its presence in the wholesale benefits space. The rebrand includes a new name, logo, and visual identity designed to reflect CRC’s broader go-to-market approach and commitment to delivering streamlined value to retail agency partners.

CRC Benefits will continue to offer a full range of wholesale group and individual solutions, including medical, non-medical, and stop-loss coverage.

The move is positioned as a simplification of CRC Group’s structure, reinforcing its role as a growth partner for agencies nationwide. While the branding is new, the leadership emphasized that the company’s dedication to retail brokers and carrier partners remains unchanged.