belairdirect launches fuel efficiency feature

Intact subsidiary belairdirect has released a new app feature to help “cost-conscious drivers make informed decisions.”

The feature, Fuel Efficiency, shows drivers their average savings on gas over 30 days, which is based on a number of factors including car model, driving behavior, where and how much they drive, and the average cost of gas in their province. The feature also provides tips based on personal driving style and car maintenance to help drivers save on fuel.

Alongside Fuel Efficiency, belairdirect launched two other features – an eco-driving feature that offers feedback on CO2 emissions, and a Safety feature that lets customers see how safe of a driver they are and how they compare to other automerit drivers in their province. Additional free features included with automerit are Crash Assist, Car Care and Weather Alerts.

“Fuel Efficiency is a new and innovative way to use personal driving insights to help alleviate stress on a customer’s wallet. When developing new, digital features we’re always thinking about how to make customers’ lives easier and before going to market we test our app features with customers. Fuel Efficiency was given a high score because it enables drivers to not only see how much they can potentially save on fuel costs but also how they can achieve this with feedback and tips on their driving behavior.” – Pierre-Paul Larivière, director of Digital Product Design at belairdirect.