The latest (banned) ad by Romanian insurer Asirom. Rated R for rău.
The new app and coverage will initially be offered by a VIG subsidiary.
The transaction is subject to regulatory and antitrust approvals customary for transactions of this nature and is expected to close in the second half of 2021.
VIG started a pilot project to introduce a motor insurance offer with fully digital distribution and claims settlement to the Polish market.
With the new funding, the company plans to expand to Austria and Switzerland hence the creation of a new subsidiary called ViveLaCar Wien GmbH.