Baloise invests in Swiss mobility startup gowago.ch

Baloise has invested in GOWAGO AG , a Swiss car leasing marketplace.

Established in 2017, gowago.ch offers an online platform to compare car leasing offers. It currently feature ~10,000 cars and is used by over 1,000 customers.

“All components from the lease, insurance, maintenance and upkeep to tires and road tax are included in the full service contract, including a warranty for damage to the car. The customer thus has a 100% predictability of his monthly costs for his vehicle. He does not have to worry about the individual components, but simply pays an invoice a month to gowago.ch.”

“The goal of the partnership is the joint development of Switzerland’s first independent full-service leasing on used vehicles, aiming at consistently predictable cost transparency for our customers The amount payable can be adjusted individually and to personal requirements by means of down payment, flexible mileage and time, and by building on a classic lease, it is also possible to take over the vehicle at the end of the contract period.” – Wolfgang Prasser, Member of the Management Board of Baloise in Switzerland and Head of Product Management Private Customers.

Bottom Line: Going beyond insurance with ‘mobility’.