AXA Mandiri is bullish on B2B2C strategies

“We place our products on our partners’ platforms so that people can have easy access. They usually contact us for further information” –  Henky Oktavianus, AXA Mandiri alternative channel director. And the partners are [insert drum roll here]…

(1) Kaskus – an Indonesian Internet forum that is the largest Indonesian online community
(2) Lazada – an e-commerce company founded by Rocket Internet (speaking of Rocket Internet – Global Founders Capital (GFC) is its venture arm)
(3) Smartfren – a telecom company
(4) MidTrans – a payment portal
(5) Garuda – an airline

Bottom Line: if you’re into measuring ROI, these 5 partners generated 3K leads last year; out of which AXA Mandiri expects to convert 1,200. Not too shabby. Oh, and 15 new partners are ‘coming up’.