AXA Italia Redesigns My AXA App

AXA Italia has introduced a new version of the My AXA app, which presents new features and services based on customer feedback.

Available on the App Store with plans to launch soon on the Play Store, the new version allows policyholders to keep track of all their policies, along with monitoring investments progress for those with a savings policy. The app also features a new WhatsApp style virtual assistant that can answer questions, send emergency help to the site of the accident, and assist customers with completing the Blue Form. Last, customers with the AXA Health Protection policy can make video calls with doctors through the app.

Recall: Earlier this month AXA Italia announced the Onboarding Project, which aims to reinvent the experience between the customers and the company.

“The new My AXA revolutionizes the experience between customer and insurance where and when it is needed. We always want to offer services more innovative and useful for eliminating stress and uncertainties in historically considered complicated processes, giving fullness monitoring of the situation to customers. My AXA will allow customers to receive help thanks to a virtual assistant always available, reset the bureaucracy in case of a left opening or to have access to a doctor via teleconsultation at anytime. In our path to become true partners of customers, we put innovation and technology at the center to do more and more difference.” – CEO of the AXA Italia, Patrick Cohen.