AXA Introduces a Brand New Experiment in Turkey

AXA GO is Turkey’s first and only personalized pricing experience for car insurance.



The brand new mobile-slash-hardware telematics scheme – introduced on May 25 –  can detect driving behavior such as sudden acceleration, severe braking, speeding, and smartphone usage; to name a few. In turn, a driving score is formulated and feedback is delivered to the policyholder.


Additional features of the telematics device include: (1) ability to locate the car, (2) spot nearby service providers, (3) see if the car is being used, and (4) set an alarm in case the car goes beyond a specific area or a certain speed limit.


Bottom Line: currently in beta with a “limited number of special customers”.