Aviva to rebrand Probitas 1492 as ‘Aviva Syndicates’

Aviva will rebrand Lloyd’s syndicate Probitas 1492 as “Aviva Syndicates” at the end of September, completing the integration of its Lloyd’s platform into Aviva’s Global Corporate & Specialty business.

Aviva acquired Probitas in 2024 as part of a strategy to build a dual-stamp specialty business under a single brand. Since the acquisition, the insurer has launched eight new lines of business through its Lloyd’s platform, and the combined teams have been operating as one business since the start of 2026.

The new branding will be reflected across communications, systems, and market interactions beginning in September.

“Bringing Probitas fully under the Aviva brand is the next step in building a truly integrated specialty business. We’ve already combined our teams and capabilities and are now seeing the benefits of trading as one platform. Aviva Syndicates will sharpen our presence in the Lloyd’s market and makes it easier for brokers and clients to access the full strength of our underwriting, risk expertise and global reach.” – Jason Storah, CEO, UK & Ireland General Insurance at Aviva.