Aviva India Introduces Insurance Made Simple Skill

Aviva Life has announced its debut on Amazon’s Alexa platform with Insurance Made Simple, an Alexa skill that simplifies insurance jargon. For instance, customers can launch Aviva on the Alexa Device by using the invocation phrase Alexa, open/launch Aviva, and can ask questions like “What is Term Insurance”, “What is Surrender Benefit”, and Alexa will immediately reply to the command addressing such questions.

“At Aviva, we are guided by our principles of Digital First and Innovation, as well as our core purpose of increasing financial literacy in India. The Insurance world is fairly complex and demystifying life insurance for our customers will enable them to make informed decisions for themselves and their families. Our aim is to make insurance simple for all, by busting insurance jargon, thereby enabling consumer adoption and thus larger penetration of Protection in the country. This is yet another digital first Innovation at Aviva, as part of our digital roadmap to ensure a truly delightful customer experience.” – Chief Customer, Marketing, and Digital Officer, Aviva Life Insurance, Anjali Malhotra.

Bottom Line: counting 32 brands with voice computing skills.