Aviva France to Adopt Amazon Pay

Aviva France customers can now use the information stored in their Amazon account to purchase car and home insurance. Available on Aviva France and Eurofil by Aviva, customers who are already Amazon customers will only have to enter their username and password to purchase coverage without having to create a new account.


“One of Aviva’s goals is to simplify insurance for its current and future customers. By becoming the first French insurer to offer the Amazon Pay solution, we are demonstrating our ability to innovate in the service of a simpler, faster and more fluid customer journey . This solution will also be a competitive advantage serving our growth ambitions. By joining forces with one of the pioneering digital players, Aviva is strengthening its position as an innovative player and partner.” –  Direct Business Director at Aviva France, Blandine (Thiry) Chaghal.


“We are excited to bring our innovation to Aviva customers. By paying for purchases through Amazon Pay, they have a simplified and familiar shopping experience.” – Amazon Pay Europe General Manager, Giulio Montemagno.


Did You Know? Launched over a year ago, the Amazon Pay payment solution has enabled more than 38m customers around the world to pay for their purchases quickly and securely. And in a head-to-head test, Woot found that customers picked Login with Amazon two times more than any other identity provider. The screenshot below is taken from Aviva’s UK-based digital only brand QuoteMeHappy.