Aviva CEO Gives Insurance a ‘D’ as in ‘Dysfunctional’

According to Aviva CEO Mark Wilson “the market is broken”. By market think ‘personal lines’ and more specifically personal lines premiums during renewal. Turns out that across the whole industry in the UK, when customers come to renew, they often get quoted more.  Quelle surprise. Bottom Line: Aviva is “developing a product to reward loyalty” by offering its best prices to existing customers. Coming soon.