Aviva and Tesco launch life insurance partnership

Aviva and Tesco Insurance & Money Services announced the launch of a new partnership, giving Tesco shoppers and Clubcard members access to “simple, affordable and trusted” life insurance.

Customers of the supermarket chain will be able to purchase coverage via a simple digital experience.

“We’re delighted to be working with Aviva to expand our offering into protection insurance for millions of Tesco customers and help meet the needs of families across the UK. Tesco’s trusted brand backed by Aviva’s expertise is bringing high-quality cover and real peace of mind for those who want to protect their loved ones. Life insurance is one of the most important ways people can plan for the future, and we want to make it easier and more accessible.” – Ban Mahsoub, Partnerships Director at Tesco Insurance and Money Services.

“This new partnership is an exciting opportunity for our two brands to leverage our digital and data capabilities to bring life insurance to the forefront for Tesco customers across the UK. By combining Tesco’s reach with Aviva’s extensive expertise in protection, we’re creating wider market awareness and greater access to insurance, to help more families feel financially resilient. The partnership adds to our growing distribution footprint and supports our ambition to grow the market across intermediary, direct and partnership channels.” – Daren Boys, Protection Distribution Director at Aviva.