AutoNation Launches Digital Partnership with Fair.com

Automotive retailer AutoNation has announced a partnership with Fair to enable consumers to get access to certain used and certified pre-owned vehicles at AutoNation dealerships, all on their mobile device.

Established in 2016, Fair.com introduces a new way to get access to a vehicle – a month-to-month subscription model that lets consumers shop and sign for a car directly through the Fair app from anywhere.

With Fair, AutoNation dealerships gain a new sales channel that matches car shoppers with the inventory that best fits their needs. Every Fair car comes with a limited warranty, routine maintenance, and roadside assistance. Consumers can also add insurance, extra miles or excess wear-and-tear protection at checkout and bundle it all into one simple, transparent monthly payment.

“The innovation of Fair’s model is unique. We are excited about the potential of this partnership to give our customers an alternative to traditional ownership via Fair’s subscription model, which lets customers return their cars when desired. From a dealer’s perspective this will help increase the velocity of the used car business while also enhancing our access to new customer groups.” – AutoNation’s Chairman and CEO, Mike Jackson.

AutoNation will begin rollout in California this month.