Attain by Aetna
Aetna announced the launch of Attain, a “unique” health experience designed in collaboration with Apple, which will be available in the App Store in Spring 2019. The Attain app is “the first of its kind” — designed to offer users a personalized experience that combines their health history with the power of the Apple Watch to help them achieve better health and well-being.
Through the use of an Apple Watch, the Attain app will provide Aetna members personalized goals, track their daily activity levels, recommend healthy actions, and ultimately reward them for taking these actions to improve their well-being. After users have joined Attain, they will have the additional option to share their Attain program data and health history with Apple, enabling Apple and Aetna to collaborate, and over time, continue to improve the Attain experience. Through analytics and machine learning, the collaboration will lead to new features for Attain, offering more personalized recommendations designed to give greater context and decrease barriers to health care.
“From fitness enthusiasts, to casual gym-goers, to parents who get all their exercise by keeping up with their kids – we designed Attain for everyone. We understand that you don’t need to be a personal trainer or work out several hours a day to be healthier. We’re designing Attain to be personalized and clinically relevant to where each individual is in their health journey. This is an ambitious challenge, and we will adapt and improve over time to create the best experience for our members.” – EVP of Transformation for CVS Health, lan Lotvin, M.D.
“We believe that people should be able to play a more active role in managing their well-being. Every day, we receive emails and letters from people all over the world who have found great benefit by incorporating Apple Watch into their lives and daily routines. As we learn over time, the goal is to make more customized recommendations that will help members accomplish their goals and live healthier lives.” – COO of Apple, Jeff Williams.
Did you know? You can add steps manually to the Apple Health app, which can then be synced with the Apple Watch, which is then synced with third-party apps… Bottom Line: 10k steps a day are just a few clicks away .