Assured Allies launches NeverStop
Tech-enabled senior health company Assured Allies launched NeverStop, “a science-backed wellness program designed to create the next generation of long-term care (LTC) insurance that delivers benefits to individuals, their families and insurance carriers.”
The wellness program uses data and predictive modeling based on the latest science of aging to help individuals stay active and connected. Participants can enroll in NeverStop as early as age 55 and can be rewarded with additional insurance coverage based on level of participation.
Assured Allies was founded in 2018 with a mission to make successful aging accessible by combining data, predictive analytics, science and human support. In 2020, the firm introduced AgeAssured, a free program offered through LTC insurance companies for individuals aged 75+ who want help continuing to live independently.
The first carrier to integrate NeverStop’s services is EquiTrust Life Insurance Company, which is issued through the new Bridge fixed indexed annuity and LTC rider. Bridge allows its members to have access to NeverStop, through which they can earn more LTC coverage, a long-term care plan, the ability to protect and grow their assets and an Assured digital underwriting process that takes ’30 minutes to complete and has a 100% guarantee acceptance’.
“Americans as young as 55 are starting to think about what they can do now to create a lifetime of successful aging; we created NeverStop for this generation. We use predictive analytics to create a personalized program that integrates nutrition, cognition support and personal coaching. By distributing this through EquiTrust – we are honored to have them as a launch partner – we combine these proactive steps with LTC insurance, for the first time, to eliminate future financial burdens.” – Roee Nahir, Co-founder and CEO of Assured Allies.
“I have experienced the challenges of navigating the LTC ecosystem firsthand. The industry is ripe with opportunity to address important challenges that have been unmet for decades. We have taken a science and data-led approach and combined it with human connections to bring both providers and consumers a solution that helps them overcome these challenges in new ways.” – Larry Nisenson, Chief Growth Officer at Assured Allies.
“EquiTrust is always looking for ways to bring additional value to our policyholders. Our development of this innovative product through our partnership with Assured Allies will give us access to NeverStop, which will give our policyholders both the practical tools and the financial means to achieve the goal of aging in place.” – Joe Norton, Chief Operating Officer at EquiTrust.
