Assurant acquires iSmash

Assurant announced the acquisition of iSmash, a UK-based tech repair brand offering express drop-in repair services for smartphones, tablets and laptops. Founded in 2013, iSmash has grown to 38 retail locations with 152 employees across the UK.

The acquisition of iSmash allows Assurant to further scale and strengthen its drop-in repair leadership position. Under the iSmash and Pocket Geek Tech Repair banners, Assurant now has the “strongest drop-in repair network in the UK” with 68 locations staffed with trained and accredited tech repair specialists. This combined retail footprint is further supported by Assurant’s existing mobile capabilities, which include a local device care facility for mail-in repair.

“We are thrilled to welcome iSmash to Assurant to strengthen our position as a leading provider of mobile device solutions in the UK. By integrating iSmash’s drop-in repair services and local device care facility, we can offer our customers more convenient and faster options to get their devices fixed. This will enhance our mobile offerings and create more value for our clients and consumers.” – Christian Formby, president of Assurant Europe.

“We are excited to join Assurant as it shares our passion for delivering exceptional value and service to clients and customers. Together, we have a unique opportunity to shape the future of the UK mobile industry and create lasting value for customers in need of fast, reliable, convenient, drop-in repair services.” – Chris Murton, CEO, iSmash.

iSmash will continue to operate as iSmash under the Assurant Global Connected Living line of business.