Arta Finance partners with Prudential

Fintech startup Arta Finance announced its approval as a Managed Separate Accounts investment manager for PruLife Private Placement Variable Universal Life policies. This approval marks a “major milestone” in Arta’s mission to streamline the process for high-net-worth and ultra-high-net-worth members to access life insurance solutions for estate and tax planning.

Arta’s wealth management platform offers the flexibility to invest across asset classes and its technology solves pain points around reporting and investment choices, complemented by a team of investment and insurance professionals. Instead of the traditional model of working with a range of firms and experts to structure a PPVUL policy and manage its investments, Arta’s vertically integrated model allows policyholders to manage the process with a single firm.

Arta offers the full range of life insurance solutions and has secured nearly $150 million in life insurance coverage since launching its insurance offering in 2023. It is a full service insurance brokerage, helping members understand their protection needs, availability of suitable products, and giving them access to a variety of solutions from more than 30 life insurers across the United States. Arta’s insurance team is not compensated on commission and the firm does not have volume-based deals with insurers, helping minimize conflicts of interest typical to the insurance distribution model.

Arta Finance is a digital family office with expertise and offerings spanning investment, tax, insurance and beyond. The startup disclosed $90 million in funding.

“We’re thrilled to be part of Prudential’s elite network of registered investment advisors that manage their PPVUL investments. Prudential is an insurance industry leader, with a 145 year history and over 50 million customers around the world. Now new and existing PPVUL policyholders have a technology-first option for their portfolio management.” – Samita Malik, chief insurance officer at Arta Finance.