Arity’s VMT data now available on Google Cloud Marketplace
Arity , a mobility data and analytics company, has made its Vehicle Miles Traveled (VMT) data available on Google Cloud Marketplace. This move allows businesses to access real-time, county-level insights into driving trends across the United States. The availability of this data aims to help companies make quicker and more informed decisions regarding routes, infrastructure planning, and revenue forecasting.
The VMT data is derived from over 45 million mobile connections, representing approximately 15% of the U.S. population. Unlike publicly available datasets, which often lag by months, Arity’s data is updated daily, offering a detailed and timely view of driving patterns. This includes trends on arterial roads, suburban commutes, and rural routes, providing businesses with a reliable source of information to adapt to changing conditions.
Arity’s VMT data gives businesses several advantages:
- Timely Updates: Daily updates ensure companies have the most current data, enabling faster responses to shifts in driving behavior.
- Localized Insights: Data is aggregated to the county level, providing granular details that help with more precise planning and operational decisions.
- Ease of Integration: The data is normalized and indexed, making it straightforward to incorporate into existing analytics frameworks.
Transportation companies can use these insights to improve efficiency in various areas. For instance, one company used the data to adjust inventory levels in real-time, aligning stock with traffic patterns and increasing revenue.
“Transportation companies need fast, reliable data to make critical decisions. With our VMT data now on Google Cloud Marketplace, organizations can easily access and integrate it into their operations to stay responsive in a constantly evolving industry.” – Arity’s President Gary Hallgren.
