Arity launches Geosight for ZIP-level driving data

Arity has introduced Geosight, a new solution offering insurers ZIP code-level driving behavior data to refine territorial pricing. The dataset, derived from the driving activity of 15% of U.S. drivers and covering 96% of populated ZIP codes, is refreshed monthly and delivered in CSV format for immediate use.

Geosight captures metrics such as speeding, phone use, and braking patterns, moving beyond static geographic models to provide a behavior-based view of risk. By enabling earlier trend detection and more credible pricing assumptions in low-volume areas, Arity positions Geosight as a plug-and-play tool for insurers to sharpen segmentation, support filings, and respond more quickly to market shifts.