APRIL launches motorcycle insurance quotes in ChatGPT

French insurance broker APRIL Group  has launched APRIL Moto, an application within ChatGPT that allows users to obtain motorcycle insurance quotes through a conversational interface. The experience collects information about the customer, vehicle, and coverage needs before connecting to APRIL Moto’s pricing engines to generate a quote based on actual underwriting criteria. Customers can then continue the purchase process online.

According to APRIL, the initiative adds a new distribution channel alongside its broker network, website, comparison platforms, and telephone sales operations. The company described the launch as part of its broader strategy to simplify insurance through technology and expand the use of artificial intelligence across its business.

“Conversational interfaces are transforming the way consumers access information and make decisions. In the future, many insurance journeys will begin with a conversation. With APRIL Moto in ChatGPT, we are opening a new distribution channel that complements and strengthens our ecosystem of brokers and partners. Innovation only creates value when it makes customers’ lives easier while enhancing the quality of the support and advice they receive.” – CEO Éric Maumy.

APRIL operates in 25 countries and reported €907 million in revenue in 2025. The company works with a network of 30,000 partner brokers worldwide.