Applied Systems to launch AI-powered renewals and prospecting solution

Applied Systems  has announced Applied Book Builder™, a new solution embedded in Applied Epic® that helps insurance producers and account managers target new commercial prospects and optimize cross-sell and upsell opportunities.

Launching in the first half of 2025, the tool will use AI to enhance risk profiles and identify coverage gaps, providing actionable insights for better market placement. Key features include automated risk enrichment, AI-driven account recommendations, lead list automation, and carrier placement insights, aimed at accelerating business growth and profitability for agencies.

“Commercial insurance producers and account teams are traditionally challenged with the time it takes to identify high-potential cross-sell and upsell opportunities and evaluate the right lines to sell based on the customer’s unique risks and exposures, leading to reactive selling and missed revenue. Couple this blind spot at renewals with the time-consuming process for producers to identify new prospects, and there is an opportunity in our industry to better use data to create new premium growth. Applied Book Builder is a first-of-its-kind for the industry, saving producers and account representatives hours of prospect research, data capture, opportunity analysis and market determination.” – Anupam Gupta, chief product officer, Applied Systems.