Applied Systems Acquires TechCanary

Acquisition to drive greater sales and marketing automation for insurance agencies, MGAs and insurers


University Park, Ill. April 10, 2019 – Applied Systems today announced the acquisition of TechCanary, the leading insurance CRM system built on the platform. This acquisition expands Applied’s sales and marketing solutions and demonstrates the company’s commitment to automating both front and back office workflows for every role within an agency, insurer and MGA.

“In the digital age of insurance, agencies, insurers and MGAs are placing greater focus on front office applications to more effectively automate the selling and marketing processes to both prospects and customers,” said Reid French, chief executive officer, Applied Systems. “This transaction brings together the leading provider of agency management systems globally with the leading insurance CRM system built on the platform, providing an integrated solution for front-office sales and marketing automation needs.”

TechCanary’s insurance CRM will be integrated with Applied Epic, the world’s most widely used agency management system, to enable agencies, insurers and MGAs to utilize the platform to manage their sales and marketing activities to prospects and clients. The platform will also provide users open access to thousands of applications available on the Salesforce AppExchange. This acquisition follows Google’s minority investment in Applied in 2018 and further demonstrates Applied’s commitment to technical innovation to benefit the insurance industry.

“As the demand for sales and marketing automation is increasing at a rapid pace, we recognized an opportunity with Applied for our customers to benefit from the broader, more global product portfolio as well as Applied’s technical resources and support services,” said Reid Holzworth, chief executive officer, TechCanary. “This acquisition provides our customers with access to new innovation and scale to further accelerate the growth of their businesses.”

“We are excited to see TechCanary and Applied come together. Applied’s global expertise and scale in the P&C insurance industry, combined with the power of the Salesforce platform, will deepen industry specific CRM capabilities for the benefit of Applied’s customers,” said Jeff To, global head of Insurance, Salesforce.

For more information on this acquisition, please click here.


About Applied Systems

Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and data exchange between brokerages, insurers and their clients, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, Ireland and the United Kingdom. By automating the insurance lifecycle, Applied enables millions of people around the world to safeguard and protect what matters most.


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